About Us
Our Story & Mission
We live modern & sustainable innovation for equestrians
About Equinetree
Pioneers in Modern & Sustainable Innovation
At EQUINETREE, we are pioneers in modern and sustainable innovation for equestrians. Our mission is to revolutionize the equestrian industry by offering elegant, plant-based horseware products designed for every rider.
Central to our product philosophy is Uppeal™ — a cutting-edge, sustainable leather substitute derived from the byproducts of the apple juice industry through a biological upcycling process.
Our brand is built on the principles of responsibility, innovation, and the seamless integration of high-quality design, functionality, and style, all while prioritizing the environment.
100%
Plant-Based
What We Stand For
Our Core Values
01
Responsibility & Innovation
We believe in pushing boundaries while taking responsibility for our environmental impact. Every decision we make considers both innovation and sustainability.
02
Design Meets Function
High-quality design merged with exceptional functionality. Our products are as beautiful as they are practical, built to perform in the arena and beyond.
03
Environmental Priority
The planet comes first. Our production partners maintain ISO:9001 and ISO:14001 certifications, exceeding basic compliance standards.
Every small step can make a significant impact
We're more than commerce — we're a lifestyle movement promoting equestrian sports, animal welfare, and environmental stewardship.
The Founder
Patrizia Vassalli
Patrizia's journey combines hands-on equestrian experience from Swiss and North American horse farms with formal education in fashion design, marketing, PR, and business administration.
While studying business, she discovered Uppeal™ material, which became the foundation of her thesis. After two years of intensive research and prototyping, she launched EQUINETREE in 2022.
Her vision: merging a lifelong passion for horses with sustainability innovation and ethical manufacturing practices.
Ready to make a difference?
Explore our collection of sustainable equestrian products and join the movement towards a greener future.
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