Privacy Policy

General Information

This Privacy Policy applies exclusively to online activities at equinetree.com and covers how visitor information is collected and protected.

Consent

By using our website, you consent to our Privacy Policy and agree to its terms.

Data Collection

We collect personal information that you provide directly to us, including:

• Name
• Email address
• Phone number
• Shipping and billing addresses

We also collect standard web data through log files, including IP addresses and browser information.

Use of Information

Your data supports:

• Website operations and order fulfillment
• User experience improvements
• Usage analysis
• Product development activities

Cookies and Tracking

Our site employs cookies and web beacons to retain visitor preferences and customize content delivery based on browser type and user behavior patterns.

Essential Cookies: We use essential cookies to remember your preferences (such as language and region) and to enable core website functionality. These cookies do not require consent.

Analytics Cookies (with consent): For visitors in the European Union, we request consent before loading analytics tools. If you accept cookies, we use the following services:

• Google Analytics 4: We use Google Analytics to understand how visitors interact with our website. This helps us improve our services. Google Analytics collects information such as pages visited, time spent on site, and general location (country/city level). For more information, see Google's Privacy Policy.
• Meta (Facebook) Pixel: We use the Meta Pixel to measure the effectiveness of our advertising and to understand how visitors interact with our site after viewing our ads. The pixel may collect information about your browsing activity on our site. For more information, see Meta's Privacy Policy.

You can withdraw your consent at any time by clearing your browser cookies and revisiting our site. For visitors outside the EU, these analytics tools may be loaded automatically in accordance with local regulations.

Google Consent Mode V2

We use Google Consent Mode V2 to ensure our analytics and advertising comply with privacy regulations while still providing valuable insights. This technology allows us to adjust how Google services behave based on your consent preferences.

How it works: When you visit our site, we communicate your consent status to Google through four consent signals:

• ad_storage: Controls whether cookies may be used for advertising purposes
• analytics_storage: Controls whether cookies may be used for analytics purposes
• ad_user_data: Controls whether user data may be sent to Google for advertising
• ad_personalization: Controls whether personalized advertising is enabled

Region-based defaults: For visitors in the European Union and Switzerland, all consent signals are set to "denied" by default until you explicitly accept cookies via our consent banner. For visitors in other regions, consent is granted by default in accordance with local regulations.

Data modeling: When consent is denied, Google uses privacy-preserving techniques including conversion modeling and behavioral modeling to fill gaps in measurement data. This helps us understand website performance without compromising your privacy. No personal data is collected without your consent.

Third-Party Practices

Equinetree does not have access to or control over the cookies used by third-party advertisers. We recommend reviewing the privacy policies of any third-party services you interact with through our site.

Legal Compliance (CCPA & GDPR)

We comply with CCPA and GDPR standards, granting you the following rights:

• Request disclosure of data we hold about you
• Request deletion of your personal data
• Opt-out of data sales
• Access and portability of your data

Children's Protection

Our site does not knowingly collect personal data from children under the age of 13. If you believe we have collected such information, please contact us immediately.