OUR STORY & MISSION
We live modern & sustainable innovation for equestrians
About EQUINETREE
At EQUINETREE we are pioneers in modern and sustainable innovation for equestrians. Our mission is to revolutionize the equestrian world by being potentially the first exclusive brand to offer elegant, plant-based horseware products designed for every rider. We are dedicated to merging style with environmental responsibility.
Our Ethical Production
Central to our product line are our harnesses, expertly crafted using Uppeal — a cutting-edge, sustainable leather substitute derived from the byproducts of the apple juice industry through a biological upcycling process. This innovative material rivals traditional leather and emphasizes our commitment to minimizing environmental impact.
A Brand Built on Responsibility and Innovation
Equinetree stands for responsibility, innovation, and the seamless integration of high-quality design, functionality, and style, all while prioritizing the environment. Our production partners hold at least ISO:9001 and ISO:14001 certifications, pushing beyond basic compliance to set new benchmarks in sustainable manufacturing.
Our Philosophy
We believe that every small step can make a significant impact, inspiring and educating our community about the importance of sustainability. This ethos is not just a practice — it’s a lifestyle that reflects our passion for equestrian sports, our love for animals, and our respect for nature. Our goal is to preserve this vitality for future generations.
Together for a Sustainable Future
Join us as we ride hand in hand with nature — for both man and horse. Equinetree is more than a brand; it’s a movement towards a sustainable future in the equestrian world.
About the Founder
From an early age, Patrizia Vassalli’s deep connection with horses shaped her path, leading her to work on horsefarms across Switzerland and North America, where she turned her passion into hands-on experience. Seeking to expand her expertise beyond the equestrian world, she pursued a diploma in fashion design and complemented it with training in marketing, PR, event management, and logistics, gaining valuable experience in both startups and established companies. Her career later extended into finance, where she worked in the marketing and sales department of an engineering firm and at a Swiss bank.
While studying business administration, Patrizia discovered Uppeal™ (AppleSkin), an innovative plant-based material that became the foundation of her thesis on founding a startup. This discovery ignited the vision for EQUINETREE, blending her love for horses with her drive for sustainability & innovation. After two years of research, planning, and prototyping, she launched EQUINETREE in 2022, dedicated to creating high-quality equestrian products that merge performance, ethics, and environmental responsibility.
